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Inflation Cooled. So Why Haven't Prices Come Back Down?

Even when inflation slows, prices don't come back down, and in September 2026 it sped up again in both the US and the euro area. Europe's cost-of-living anger shows why bills still sting, and how to measure your own.

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Photo: Simmremmai · CC BY-SA 3.0

Prices still feel high because a falling inflation rate does not bring prices back down. It only means they are rising more slowly than before. The same thing is playing out on both sides of the Atlantic, and Europe's recent affordability protests are a visible example.

What is happening in France, Italy, Spain and Portugal?

Cost of living has become a political problem across southern Europe. Al Jazeera recently ran an explainer asking how it has changed in France, Italy, Spain and Portugal (Al Jazeera). Business Insider has also covered the protests in France, describing growing anger over the cost of living (Business Insider).

The details differ by country. The pattern is familiar to Americans: a sharp price jump, then a slowdown that brings little relief.

Why does cooling inflation not feel like relief?

Inflation is a rate of change. If a basket of groceries costs $100 and inflation is 5% for a year, it costs $105. If inflation then drops to 2%, it costs $107.10. The price keeps rising, just more gently.

Prices only fall when there is deflation, which is rare and usually comes with economic trouble. So households carry the earlier increases permanently, unless wages catch up.

How big was the price shock?

Euro area annual inflation reached 10.6% in October 2022, according to Eurostat, the European Union's statistics agency (Eurostat). It then eased to 10.1% in November 2022 and 9.2% in December 2022, making October the highest reading of that year (Eurostat). US consumer prices rose 9.1% in the 12 months to June 2022, the largest 12-month increase since the period ending November 1981, according to the US Bureau of Labor Statistics (BLS) (BLS).

Individual countries ran differently. Italy and Spain each saw double-digit annual rates at some point in 2022 by Eurostat's harmonized measure: Italy reached 12.6% in October 2022 and Spain 10.7% in July 2022 (Eurostat).

Europe was hit especially hard by energy. In October 2022, energy made the largest contribution to euro area inflation, according to Eurostat (Eurostat). The International Energy Agency linked the gas crisis to Russia's February 2022 invasion of Ukraine and to Russia's sharp cuts in pipeline gas deliveries to Europe, which pushed gas prices to extreme levels (IEA).

Why does it matter whether wages keep up?

What decides how a household feels is the gap between price growth and pay growth. If prices rise 15% over a few years and pay rises 10%, the household is worse off even though both numbers went up.

This is why affordability anger can persist after headline inflation fades. Rent, food and utilities take a large share of a budget, so increases there are noticed first and forgiven last. Housing is a major piece. Lower-income households tend to spend a bigger share of their budgets on necessities, so they feel the same price increase more heavily. In BLS Consumer Expenditure Survey data for 2024, the latest year published, housing took 41.6% of total spending for the lowest-income fifth of households, compared with 29.3% for the highest-income fifth. Food took 15.7% and 11.3% respectively (BLS).

Is the US situation the same?

In outline, yes. US prices are well above their early-2020 level. The BLS consumer price index for all urban consumers stood at 336.940 in September 2026, about 30.6% above its January 2020 level of 257.971 (BLS, September 2026; BLS historical table).

Inflation has also picked up again recently. US prices rose 3.7% in the 12 months to September 2026, up from 3.4% in the 12 months to August, according to the BLS release of 14 October 2026 (BLS). Euro area annual inflation was 3.8% in September 2026, up from 3.2% in August, according to Eurostat's release of 16 October 2026 (Eurostat). Whether your own budget is better or worse depends on your pay, your rent or mortgage, and what you buy most.

The national average is a poor guide to your household. Someone who rents in a fast-rising market and drives a lot will have a different experience than a homeowner with a fixed-rate mortgage.

What can a household actually do with this?

Measure your own inflation rather than relying on the national number. The headline rate averages everyone's spending, and yours is not average.

One concrete step: pull your bills for your three biggest spending categories (usually housing, food and transportation) from three years ago and today. Then run the old amounts through the BLS CPI Inflation Calculator at bls.gov/data/inflation_calculator.htm. If a category rose far faster than the calculator suggests, that is where to look for savings, a renegotiation or a switch.

This article is for general information only and is not financial, tax, or legal advice. Consider speaking with a qualified professional about your own situation.

Sources

  • Al Jazeera, "How has the cost of living changed in France, Italy, Spain and Portugal?" (19 October 2026): https://www.aljazeera.com/news/2026/10/19/how-has-the-cost-of-living-changed-in-france-italy-spain-and-portugal
  • Business Insider, "4 figures that help explain the affordability crisis behind France's protests" (19 October 2026; read via the DNYUZ reprint at https://dnyuz.com/2026/10/19/4-figures-that-help-explain-the-affordability-crisis-behind-frances-protests/): https://www.businessinsider.com/france-cost-of-living-protests-stats-anger-affordability-2026-10
  • Eurostat, "Annual inflation up to 10.6% in the euro area" (October 2022 data, released 17 November 2022): https://ec.europa.eu/eurostat/documents/2995521/15265521/2-17112022-AP-EN.pdf/b6953137-786e-ed9c-5ee2-6812c0f8f07f
  • Eurostat, "Annual inflation down to 9.2% in the euro area" (December 2022 data, released 18 January 2023): https://ec.europa.eu/eurostat/web/products-euro-indicators/w/2-18012023-ap
  • Eurostat, "Annual inflation up to 3.8% in the euro area" (September 2026 data, released 16 October 2026): https://ec.europa.eu/eurostat/web/products-euro-indicators/w/2-16102026-ap
  • US Bureau of Labor Statistics, The Economics Daily, 9.1% consumer price rise over the year ended June 2022: https://www.bls.gov/opub/ted/2022/consumer-prices-up-9-1-percent-over-the-year-ended-june-2022-largest-increase-in-40-years.htm
  • US Bureau of Labor Statistics, Consumer Price Index news release, September 2026 (released 14 October 2026): https://www.bls.gov/news.release/archives/cpi_10142026.htm
  • US Bureau of Labor Statistics, CPI-U historical table (U.S. city average): https://www.bls.gov/regions/midwest/data/consumerpriceindexhistorical_us_table.pdf
  • US Bureau of Labor Statistics, Consumer Expenditure Surveys, Table 1101, quintiles of income before taxes: annual expenditure means and shares, 2024: https://www.bls.gov/cex/tables/calendar-year/mean-item-share-average-standard-error/cu-income-quintiles-before-taxes-2024.xlsx
  • International Energy Agency, Gas Market Report, Q4-2022: https://www.iea.org/reports/gas-market-report-q4-2022
  • US Bureau of Labor Statistics, CPI Inflation Calculator: https://www.bls.gov/data/inflation_calculator.htm

Our take

This take is opinion, not professional advice.

The Savvy Rabbits Staff

Our editors' take

A useful way to hold this article's central point is to separate a level from a rate. Inflation is the speed of a car, not its position. When speed drops from 5% to 2%, you are still moving away from where you started. The article's grocery example, $100 becoming $105 and then $107.10, shows that cleanly. The figures we lean on are the article's own, each linked to BLS, Eurostat or the IEA. What we would add is that the wage comparison is the real test. Nobody has a single 'true' inflation rate, because each household's basket differs. That is why the three-category exercise with the BLS calculator is sound: it replaces an average with your own rent, groceries and fuel bills, then asks which one outran the calculator's figure.

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